DIY magazines

He's missed making his point apparently by being too concerned with the supply side and not the consumption. He should be talking about the ability of information consumers to create their own magazines.

Many have commented on self-publishing as a democratizer (yup, I'm bastardizing the language again). Blogs, mp3, and other technical advances are reducing the cost of publishing to the point where we mere individuals can publish without the permission of some cigar-smoking executive someplace. It is a great liberator, but it leaves us with the million-monkeys problem. A million monkeys will no doubt produce Shakespeare, but the trick becomes to find the Shakespeare in the volume of material produced.

Librarians, publishers and record companies are filters of information. They choose and organize information to make it more accessible. Because they all try to serve a broad audience, they create filters that aim for a certain breadth. In principle anyway, but more on that in a moment. Without librarians and editors, we use aggregators and Favorites that we set up ourselves to gather information we may want to read.

In effect, we create our own magazine-analogues. DIY magazines.

The challenge in self-selecting content for our private magazines (that is, setting up our own aggregators) is that we can narrowly focus our attention on points of view that we appreciate. How many of us want to read authors we disagree with? With mass-market magazines we can choose to not read an article after seeing the title, or perhaps a call-out box of some sort. We get part of the message anyway, or at least know the message exists.

DIY magazines are our own filters of what content to even become aware of. This can increase the divide between different ideological groups as those groups only read those who think as they do and fail to pull any balancing points of view into their own magazine. Rather than finding common ground, they propel their opinions to extremes by never reading contrary voices. Little groups become their own apparent majorities (at least to themselves) as "everyone says" whatever they want to hear.

Not that there are that many contrary voices anymore anyway. Media consolidation has left us with a few companies (editors in fact), all with similar goals and ideals, controlling our information channels. Read or listen to media outlets around the world (or even just Britain) and you hear many interesting stories about America that somehow American media singularly (pun intended) fail to present. Thank [insert politically correct deity here] for self-publishing.

BTW, Cronin is Indiana University Dean and Rudy Professor of Information Science. I'd be far more impressed if he used this pulpit (well, Chair) to discuss media consolidation vs issues of choice and democracy in a self-publishing world. That is, how to create something better using new technologies, rather than dismiss that which is new out of hand.

PS. Here are a few interesting books in this area. If you look at Breaking The News, be sure to check out the review by Barron Laycock. As I was writing today, I encountered the following quote that provides interesting colour for my point above, from a review of Rich Media, Poor Democracy (emphasis mine):

tags: group  polarization  journalism  extremism  blogging  society  aggregation  

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